Founded 2011
The Zapier wordmark uses the brand's vivid orange-red on white, with the distinctive 'Z' that doubles as a lightning bolt. The letterform is rounded and approachable, leaning friendly rather than corporate. The color does the heavy lifting — warm, urgent, action-oriented.
Wordmark logo in a vivid high-saturation warm color (orange-red or coral), rounded bold sans-serif letterforms, light background — the color does the heavy lifting, energetic and approachable, with the first letter optionally stylized as a dynamic shape